Evaluation 5.0

Evaluation:

Our task was to plan and produce a music video for an unsigned music band, that we had to find independently in our individual groups. In this evaluation, I shall talk about the positives and negatives associated with my final video as well as discussing other aspects of the project, including; planning, researching, designing of practical parts and also the ongoing blog associated with the project.
The band my group used were peers from our school, who go by the name of 'Crayolar', and they class themselves as an “Indy/light rock” genre. The band itself, consists of three musicians; Max Sander, Joe Rudd and Corey Hall. My role in the group was Co-Director / Producer, Co-Editor and Managing the actors and locations for our video.
Before creating our video, we researched and analysed three current music videos to help identify what trends and conventions are in modern music videos and just what makes them effective and popular.(See Fig 1.0 on blog), and I also wrote an essay on the history of the music video to help get a background on the theoretical side of it rather than just as a consumer enjoying the video.
After doing this, I obtained a copy of one of the band's songs that we had chosen to do – this being “Just Maybe” and to begin with we as a group went through the lyrics and just started bouncing ideas off each other to set the wheels in motion. After coming up with a few ideas we created a storyboard, which incidentally is on the blog (under Research and Planning 2.0), and began thinking of potential locations and actors to use. After finalizing our ideas, we go to work on filming our scenes and producing our music video: “Crayolar – Just Maybe.”

The video itself, is a performance/narrative and depicts a story of a teenage couple in a relationship. We have a stable state of equilibrium at the start of the video where 'Jake' (Jacob Perkins) and 'Chrissie' (Rosie Fairweather) are happily in love and spending the day together. However, when Jake leaves for the bathroom, he receives a text on his phone from a mystery girl, that Chrissie reads. This is the disequilibrium as Chrissie thinks its from another girl who Jake is cheating with, where as in actual fact it is from his sister. When Jake returns, Chrissie drops the phone in a rage and storms off with Jake chasing after her. Later on in the video, the pair meet up and Jake explains everything thus creating the new equilibrium where the pair consolidate and forgive each other, before leaving as a couple once again.

I think that our music video uses current forms and conventions of real media products but also slightly challenges them as well. One way that it uses conventions of real music videos is our ranging variety of camera shots. Throughout the video, we use lots of close-ups of both the band and the actors as well as the instruments as well. We thought this was important to try and engage the audience more and give them a sense of relating to the narrative more coherently. We also have long shots and mid-shots of the band performing to help set the scene and establish a location for the band. Incidentally, the location we used to film the band was one of the member's houses. We thought this would be appropriate as it symbolises what the band is about; 'a small time band just wanting to showcase their music with no gimmicks'. I also think that this type of location also conforms to that off their genre of music – Indie/Light Rock. One of our main ideology's was to put as much emphasis on the music in the marketing aspect, as well as in the video, however we still wanted to portray a story to show how related to real life the song actually is.

Throughout the video, we continuously switch back to the band playing as a group , for the establishing shot and to provide a bit of stability for the audience. We used the 'fade in – fade out' effect to switch between the band and the story, to help break the sequence up and I feel it is very effective in how it looks. However at one point in the video, we had to use a dissolve effect for when Jake follows Chrissie out the door, this is because when it came to editing our footage, the camera jumped and we lost the beginning of Jake walking, if we didn't put the dissolve in, you would have seen a big jump between frames which didn't look professional. Upon reflection I would probably use a different effect in the future, as initially it gives the impression that Jake is a ghost, which obviously he isn't.

One difference our group decided to do was add some graphics to the video to try and make it look as if the video was being shown on one of the music television channels such as 'MTV', 'The Box', 'Viva' etc. We created the orange leaf style graphic on a programme called “Live type” and imported across onto our editing programme (Final Cut). I think the graphic does look authentic and it received positive comments from our peers. However I do maybe think we took it a bit too far when we added the second graphic in of “new entry [no.5]”. This makes it look a bit unprofessional and next time I would not be tempted put it in.

As well as producing the music video, we also produced some ancillary texts which were a magazine poster advertising our chosen band's single, and a digipak that will contain the CD.
It is essential that there is a strong advertising/marketing campaign to support any band, especially a new one that is only just entering the market, so it was important that I created two good, effective pieces of work to ensure that the band become known on a larger scale. To begin with, I created three rough designs to base my final design around, for both the digipak and the poster.(see fig 2.3 and 2.4)

To get the templates for my digipak, I went onto the following website, www.duplication.ca/printspecs/digipack.htm, on here there are twenty-seven different layouts/designs, all free to download. After browsing through them all, I chose to do a “6 panel, 1 CD digipak” as this is the one of the most common forms of digipak currently around in the market. I then got to work creating my final design for the digipak on 'Photoshop', which allowed me to edit the style and characteristics of some of the images as well as favouring the more detailed aspects of creating the product with the use of the “magic wand” tool, which just wouldn't be possible on programmes such as 'Publisher'. I decided to base the colour scheme on fairly bright but mid-range colours of blue and green. I think it works well, as it will stand out on the shelves but it is not too overpowering that will put consumers off.
Apart from the photo of the band playing, which is a primary source, the other images on there, including the bar code and copyright logo are sourced from 'Microsoft Clip Art' I took the original images of there and then edited them to make them more suitable for my product. I decided to do a stage and curtains as it symbolises that the band are about to take their first step as it were into the music industry, and that the audience is waiting for them. The blue and green rectangles on the front cover is my re-creation of a synthesiser style shape that is apparent in music recording studios.
Overall, I am very happy with the final outcome and I think that it fits in with the band's image well and is too a fairly good standard. (see fig 3.0)

A magazine poster is designed to advertise a band/artist's new single or album and is what you see flicking through your magazines, ranging from NME, Heat, GQ etc. I wanted to make my poster bright and bold to jump out of the page at the potential customer and so they remember it when they go out into a music store or supermarket. I feel I have done this, by including the thick, brightly coloured stripes as the background and the thick, black text displaying the name of the band and the the single in the speech bubble. The microphone is a scanned in drawing that I did and then coloured, in 'Photoshop'.I have also included the release date and where consumers can get the single from in the top right and bottom right corner.
Again, I am happy with the overall result and it suits the purpose that a magazine poster is suppose to do as well as suiting my vision of making it stand out and memorable to a customer. (see fig 3.0)

Throughout the project, I have used a range of media technologies, varying from computer programmes such as “Photoshop” for my designing and planning process, “Google & Youtube” for my research/planning and music video links, “Livetype” for creating the text to import onto my music video, “Final Cut” for editing our footage to create our music video, “Blogger” for keeping track of everything I have done through the project and obviously, cameras to actually film our footage on.
There were inevitably challenges to overcome with aspects of technology, for example; when editing our footage on “Final Cut”, we had to sync the actual soundtrack, which was imported as an MP3, with the lip and mouth movements of the band playing, as well as the instruments playing especially when we had shots of close ups of the guitar, drums etc.
Another problem we faced, was running out of footage for the video, in the end we had to recycle some of our clips to fill the spaces, luckily though, we had that many close-ups and different angled shots we could break the sequence up to stop any prolonged visual continuity.
I also used skills learnt from doing last years AS foundation portfolio throughout this project. Our task last year was to produce a charity website using "Webplus 10". Some of the skills I developed including 'Photoshop' construction and using an online blog for the first time. I found this useful throughout my project, as it kept me organised and able to stick to deadlines and time more effectively. Part of last years project was learning about the different camera shots and if a photo is right or wrong positionally, (rule of thirds, vanishing point etc). This was essential in filming our footage so that the actors were in a suibtable position in each shot.
I have also learnt how to externally link other websites into my documents, last year I linked to other charity websites, which was related to our task of creating a charity website, and this was repeated agin this year with my links to current digipaks.
Finally, last year I used windows movie maker to create my video for the charity website and found that it is very basic and that the effects you can apply are very limited, this time around I used "Final Cut Express" which is a more advanced programme allowing for more creativity and flare.

Through this project, Audience feedback has played a major part in our decision making process and my final deign outcomes. (see fig 4.0) Without it, then I feel that our final video wouldn't be as strong as it is and my final designs wouldn't be as effective. One thing I have learned from audience feedback is that I shouldn't try to overcomplicate things and that I should go with my instinct a lot more, rather than follow the crowd. A lot of the time simplicity works best and I think that is reflected in our final video. I have also learnt that you can't please everybody, if something was done to suit one particular group of people, then another group will probably not like it, and it comes down to who is more your target market. At the end of the day it is them who you are trying to cater your product for, which sometimes isn't necessarily the mass market.

In conclusion, I have enjoyed doing this project and feel I have learnt a lot. In particular, the creation of the actual music video has given me the most satisfaction in terms of enjoyment and practicalities learnt. I feel I am more skilled in the editing process of footage making, and feel more confident in creating a strong final piece. I have also developed my team working skills and my organisational skills, because of all the planning and cooperation that was needed for this project.
If given this task gain I feel I will be able to cope with the constraints and applications more confidently and coherently, and I think that everything I have learnt during this project will only benefit me in the future, but ultimately, it was advertising the band as strong as we good, which was the most important factor to me of this project.

Audience feedback 4.0

Here is my audience feedback for both my final music video and my rough designs as well:

Construction 3.0

To the left is my final designs for my magazine poster advertising my chosens band's music single and the digipak that will hold the CD. I combined all three of my rough designs to create both and I am happy with the final results. I used bright, blocks of coulour in relation to the band's name and so that it stands out when the potential customers are flicking through a magazine and when they see the CD on the shelves in stores. I didn't choose to use a photo of the band on the poster as I wanted to emphasises the point that it is about the music not the act. However, I did use one on the digipak so new, potential fans can see what the band look like and give them a small insight into what the band are like.

Research and Planning 2.0

2.1 Digipaks Analysis


In order to create an effective digipak, I need to research and find out what current digipaks contain, and what separates the good from the bad. Below is three analysis of different digipaks from three different genres.


“Motown 50 (Yesterday, Today, Forever)” http://data0.zic.fr/miouzikol/mod_article403438_1.jpg


The album itself was produced by Universal Music in 2008, and is a 3-disk compilation. Like most digipaks/albums, there is a front cover and back cover. On the front cover, there is the title of the album, as well as a picture of some of the artists that feature on the compilation. The images, are mostly close-ups, so that the audience can see the artists faces, and recognise the music featured. The colours featured, are black and gold – matching the colour scheme of the whole product.
The back cover, conforming with the normal conventions of album covers, displays which artists and songs feature on the album. As well as this, there is also the bar code and and a brief description of small print about the producer and where the product was made and sale distribution rights. Incidentally, both of these covers are made of cardboard.
The structure/layout of the digipak differs from others, with it actually folding out a bit like a leaflet. There are 4 'pages' in total, 3 of which, are holding a disk on the page with the other containing a pouch for the accompanying booklet. All the pages fold up to re-create the look of a normal single disk album.
The audience for this product is obviously fans of Motown music and the inclusion of 61 songs makes it a must have for fans of this genre.

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“Queen, Live at Wembley Stadium”
http://www.recordstore.co.uk/images/covers/queen/5910922-300.jpg


This album, was produced by 'Queen Productions Ltd' in 2003 and licensed exclusively to EMI Records for sale. It is a 2-disk album and is a compilation of 28 songs that was performed live at Wembley stadium.
As with most digipaks, there is a front and back cover, both of which are covered by a plastic case. On the front cover, there is the title of the album, as well as a picture of Freddie Mercury in one of his signature poses. I think this is important, because all Queen fans will instantly recognise the pose and therefore associate it to queen, thus providing a massive sales and marketing tool. The text is in red – a bold colour, to stand out from the paler – blue background of Wembley Stadium.
The back cover, again conforming with the normal conventions of album covers, displays which songs feature on the album. As well as this, there is also the bar code and and a brief description of small print about the producer, and three images of the other band members – Brian May, Roger Taylor and John Deacon. These images are a lot smaller than that of Freddie on the front cover.
The layout of this digipak folds out into three pages, with the third page a clear plastic, holding the two disks on either side. The middle page contains a description thanking the customer for buying the album and a warning about re distributing the disk and copyright. Throughout the product, there is a colour scheme of blues – a neutral colour.

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“Ministry of Sound – Chilled II (1991-2009)”

http://img.sharedmusic.net/files/pics/1171/1170078/img_1_th.jpg

My last digipak is produced by 'Ministry of Sound Recordings Ltd', and Licensed to 'Universal Music Operations Ltd' and distributed in the U.K. It consists of 62 songs on 3-disks.
The aesthetics of this digipak differs from a lot of digipaks, as it is encased in a cardboard sleeve, with this containing which songs and artists feature, on the back, as well as the expected front cover. The front cover itself, is the logo of the company; 'Ministry of sound', pictured rising form the sea, dripping with water. Thus relating to the title of the album - “Chilled”. The colours used are of a “cool” nature with blues, whites and silver used. The background is plain to allow the graphic to stand out. Incidentally, the name of the album is in the top left hand corner, which again is different form a lot of albums, where the name tends to be in the centre of the page.
The album itself, folds out into an 8-panel design over 4 pages with three of these pages holding a disk each, and the other containing a pouch with an accompanying book giving details of each of the songs featured on the compilation. All these inner pages are white – sticking with the 'cool', 'neutral' theme. However, the two pages in the middle have an enlarged part of the logo (BCU – Big Close Up) printed on the back.
Overall, this design is quite intricate in terms of its fold layout and I think it works very well in trying to portray the “cool” feel this genre of music contains.


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Digipak ideas: 2.2

Right, is my brainstorm of ideas for my digipack, it includes possible colour schemes, what audience to aim at, possible images and also a visual design of a possible layout.

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Digipak 1st Designs: 2.3

These are my rough, drafts of potential designs for my digipaks, to help me choose the best one i will ask for audience feedback on each one, and take the appropriate actions of these results. The chosen one will then be edited and coloured in phoptoshop, ready for the band's verdict.

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Magazine Posters: 2.4

Below, are my rough designers for a magazine poster advertising my band and their song. I will ask for feedback before choosing one to edit on photoshop, adding colour and text in the process.

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StoryBoard 2.5

Below is my storyboard showing the initial ideas for my final music video, this is what we will base our final product on, and what we will refer to, if we need further development of ideas.

Research and Planning 1.0

Call Sheet 1.3

Below are shots of the call sheet me and my group created, which allowed us to organise when to film, where to film and what props (if any) we needed etc. We based our location and availability of both band and actors around this plan to ensure we got everything filmed and edited on time.

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Music Video analysis 1.2

In order for my music video to be effective, I needed to know what makes current music videos effective and therefore popular; so I have analysed three different music videos from three different artists, in the hope of finding key characteristics which I can use in my video. The three music videos that I am analysing are: “Cheryl Cole – Fight for this love”, “David Guetta ft. Akon – Sexy Chick” and finally “Temper Trap – Sweet Disposition”.
In general, music videos can be identified into three categories; these are 'Performance', 'Narrative' and 'Artistic'.

Video #1: Cheryl Cole – Fight for this love. http://www.youtube.com/watch?v=XMiy_UsrPDs

I have identified this video as being a combination of Performance/Artistic. This is because we as an audience can clearly see Cheryl Cole performing the song, but at the same time there is no real story taking place, instead, the director has focused on the 'Art' side of performance and littered the screen with different graphics and moving backgrounds with the focus on just three colours; black, white and red. I think this is purposely done as all three colours are bold and stand out, giving the impression that we are to take notice of the video and therefore song. This relates to the artist in particular as it is her first single as a solo artist, so she is wanting to show the audience she doesn't necessarily need her 'Girls Aloud' band-mates.

I feel the genre of this music is R'n'B/Pop and is aimed at predominantly younger/teen audience. I get this impression because of the style of dancing that occurs in the video, throughout we see sharp, choreographed sequences associated with 'break/street' dance, a common trend amongst R'n'B music. As well as the dancing, the out fits of both Cheryl and the dancers also suggest this genre. The dancers are dressed in matching black costumes against a pale background, making them stand out, and Cheryl is dressed in a tight, white top with cargo style trousers. This incidentally is also a binary opposite between Cheryl and her dancers. As well as her costume, Cheryl's make-up has a slight edge to it showing that she has a more harder, almost more modern style, moving away from her 'girly' pop band image., this is almost her telling us, the audience, that she has grown up and n ow means business.

During this video, there are lots of different camera work taking place, including; close-ups, Big close ups (BCU), quick shots, long shots (LS), side shots and in general lots of quick transitions. The close-ups and BCU's are used to attract the male gaze and therefore a male audience. Cheryl is advertised as being 'a sex symbol' and the camera's focus on the eyes and lips conform to this view that 'girls want to be her' and 'boys just simply want her'. The vast amount of quick shots and transitions relate to the beat of the music and is used a tool for building up the tempo of the song and appealing to the audience. This is also helps establish the mood of the song, and helps emphasise how catchy and repetitive the lyrics are. The LS that are used is to show the dancing sequences and Cheryl's figure again to attract the male gaze.

Finally, the overall feel and meaning of the song. As I have previously said, the lyrics of the song, especially the chorus, are catchy and stay in the audiences mind. Obviously this is to persuade people to buy the record as they want to keep listening to it.
In terms of a meaning to the lyrics, I think it's a sort of message saying “Don't give up on a relationship or love” possibly relating to her marriage to Ashley Cole and the controversy of it when it was found he had been cheating. Or it could just simply be a catchy song who's purpose is just to sell records because everyone will know it.

Video #2: David Guetta ft. Akon – Sexy Chick. http://www.youtube.com/watch?v=N9hazmsUxrM

This video, I have classified as a narrative/performance because we can see the artist performing the song, but at the same time, there is a story running along side it. The story depicts a house party that is taking place aimed for women, but run by the the two male artists, before artists later go and perform their song in a club, where some of the girls work.

The genre of this music is Dance/R'n'B and aimed at a teenage / young adult audience. I know this, because of previous knowledge on each artist, as well as the beat that occurs throughout the song, this back beat gives the feel of a 'rave' style tune and acts almost like a heartbeat hyped up on adrenaline.

Throughout the video, we see lots of close-ups of girls faces and bodies for two reasons. The first, because it is related to the lyrics of the song, and the second, to attract the male gaze, and thus getting a bigger audience for the music. As well as this, we also see several more camera shots, including; Birds eye view, LS, BCU, Mid-shots (MS) and also a camera in the pool. Another interesting aspect about the camera work in this video, is that a lot of the time, it is looking up at the characters and artists, almost as if we as the audience shouldn't be there and we are hiding under a cover looking up. I have also noticed that the BCU's are mostly of the women and the MS's are mostly of the men, again I think this is related to trying build the 'sex' image of the video up, with most men liking the video and therefore the music, whereas women tend to like the music anyway. The camera in the pool is effective as we can see the artists performing underwater, it also gives a different dimension to the screen, allowing for more interesting viewing. As well as the different camera shots, we see lots of quick transitions and cuts, using lots of different cameras and angles, matching the feel of the music and the 'dance' genre.

During the video, we see a scene change where they move from the pool party to the club. This helps set a scale of time and refocuses the audience on the fact that there is a sort of story going on. It proves quite effective and I would consider putting scene changes in my video if we went down the narrative route.
Once in the club, and Akon and David Guetta are performing, we see artificial lighting effects including neon and strobe lighting. This reiterates the 'party' atmosphere and also conforms to the dance genre. There is also SFX used during the video with writing appearing on screen and images in the club.

In general terms, there is no real meaning to the lyrics of the song and it's main purpose is to just to entertain an audience and enjoy the music. It comes across as a relaxed party environment that would appear in any modern club and proves popular among many social groups.

Video #3: Temper Trap – Sweet Disposition. http://www.youtube.com/watch?v=2DpjXv_TJIc

This final video, I have classed as an Art/Performance video. We, the audience, can see the band performing the song at times, but there is no story taking place, and instead we see lots of SFX and different graphics and backgrounds.

I have identified this as being part of the Indie/Pop genre, with the band giving the impression that this is them and it's all about the music, hence why there is no story or plot going on throughout the song. The general 'feel' of the song is that it's quite relaxing, allowing the listener to reflect on things, and allows them to mellow out. This is sometimes a common trend amongst the Indie genre. I would say the audience for this video, is anyone under the age of about thirty.

Compared to the other videos, I have analysed, there aren't many close-ups apparent during this performance, instead being replaced by mid shots of the band performing at either side of the screen as the background moves. The camera itself, is also more front on, so that we are looking directly at the band, allowing for more personal viewing. As the video commences, I have also noticed that the camera seems to stay relatively still, and that the sense of movement comes from 'vanishing point' style moving background. There are not many fast cut montages or transitions, which again indicates the band simply want to display their music without any gimmicks.

As I have introduced earlier, this video has several special effects on view, including; the moving background. This background is effective because it draws the audience into the screen as the picture appears to move forward, enticing us. As well as this, there is also the faded appearances of the band over the top of the background, and the use of graphics that appear on screen, this making the video feel and appear quite abstract.
The colours used in the video, are quite neutral and dull, but there is streaks of golden light in the most energetic parts of the video, just before it builds up to the big finish. Another point about the Mise-en-scene is, that we don't see any dancing and the only figure that moves more than normal, is the skater through the middle of the song.

In terms of meanings of the song and relationship between lyrics and image, I cant identify anything in particular, other than the fact that the images portrays us going on a journey and the music sounds like we mapping plans out in our minds. Almost as if the song was created to free people of the stress of everyday life.
Overall, I think this video is mainly focused on the Art performance, and for our music video, would probably stick to more a narrative style, as it is easier to create and connect with the audience.

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History of the Music Video 1.1

It has become a common trend, in modern times that whenever an artist or group releases a new song or piece of music, that it be accompanied by a supporting video displaying the new song. However, the term 'music video' is a fairly recent title for these motion pictures, and in this essay I shall talk about the the original name for these videos, the first commercially recognised music video, and finally the importance and impact that MTV has had on the entertainment industry. Music videos themselves, can be divided into three subcategories; A 'Performance clip', a 'Narrative clip' and finally an 'Art clip'. A performance clip is made up of a dance performance, a performance and an instrumental performance, and example of this is a band in a studio.
A narrative clip is a visual story where the artists can either be the storytellers or even the characters in the video, these can often have hidden messages.
Finally, an art clip is music video that has no visual story and is usually associated with the dance/electro genre.

Initially, music videos were described as various terms including 'Filmed Insert', 'Promotional Film', 'Promotional Clip' or simply 'Film Clip'. [1] And it wasn't until the introduction of MTV in the early 1980's that they were rid of these names. Many people believe the first commercially recognised video was “Video killed the radio star” by 'The Bugles'[2] because it was the first music video played by MTV in 1981 to the general public. However, the first official music video actually filmed on video was Queen's “Bohemian Rhapsody” in 1975. It is thought, that this was also the first music video, to incorporate the uses of silhouette, light and shade and early computer technology [3] to advertise their music.
Incidently, the purpose of creating the video was because Queen were suppose to perform the song live in England, but were delayed in Germany, so they filmed themselves on camera and sent the video across instead.

As I have touched on, MTV has been a major influence on the music industry, and without it, we wouldn't see the amount of music videos we do today. Before MTV, the only way artists could be seen on TV was by performing on entertainment shows once a week, which made it harder for the artists to try and sell themselves, because if the public missed their one and only performance, they had to rely on radio plays to have their music heard. With the introduction of MTV, their songs could be constantly playing for 24 hours a day, thus increasing their potential sales.
Initially, MTV only played music by white artists, but this was later challenged by the introduction of the most popular music video of all time; “Thriller” by Michael Jackson. At first MTV refused to play the video, saying it was too long, but Michael threatened to cause a strike of the channel by using his label 'Epic Records'. [4] After this, MTV's popularity soared over the next 15 years, and in 1996 was the first music channel to launch its own website. With it's growing name, in 1997 MTV also launched 'MTV UK' and 'MTV Ireland' and is now known as the brand; MTV Networks.[4] After MTV's programming shifted towards heavy metal and rap music, MTV Networks launched a second network, Video Hits 1, now known as VH1, in 1985 and this featured the more popular music as opposed to MTV. [5]

As technology and television has developed, MTV has now branched out into other programmes, including MTV2, MTV Base, MTV Dance and many more. This was to give audiences a choice of what genre of music they wanted to listen to and has proved very popular, especially amongst the younger generation. In more recent times, MTV itself has moved slightly away from primarily showing music videos and now also does reality style shows and dramas to boost it's ratings, after music was available from downloads.
It's not just MTV however that has been a major influence on the music industry in regards to television. One of the most successful entertainment shows of all time was TOTP (Top of the Pops) which used to air on a Friday night on BBC1, in 'prime time'. Starting in 1964 and ending in 2006, this much loved show use to feature live performances from various artists in the chart at the start of its long life,but later went on to be mimed by its guests, as well as informing viewers of the latest album and singles chart positions. It was seen as a free advertisement for the public who would not normally be able to see their favourite artists on stage.
In 2006, the show finally lost it's charm and as ratings plummeted, BBC producers finally pulled the plug on what was once the nation's favourite, and thus brought an end to TV's favourite pop show.

Since TOTP ended, the web has become a major source for watching, downloading and experience music videos, with the biggest contribution made by entertainment giants 'You Tube' and 'I-Tunes'. You Tube prides itself on the fact that you can watch any video for free, so that's exactly what the public do; type in their desired music video and sit back and watch. The way You Tube makes money is by getting the producers of the music and other companies to advertise themselves on the site. I-Tunes however, is slightly different, this is a site, that lets artists put their music on the web, available to download for a small charge with a percentage going to the site's creators and the rest to that particular artist.
This has been beneficial to the music video, as people can pay to have the music videos as well as the song, for slightly more money.

In conclusion, the music video has become a major entertainment apparatus over the years, and it looks set to continue with music producers spending more and more money on making their videos better every time, and as long as the public are still in demand for the these types of motion pictures, there is always a profitable market available.

APPENDIX:

References

[1]http://wikipedia.org/wiki/Music_video#1974.E2.80.931980_.E2.80.93_Beginnings_of_music_television

[2]http://ezinearticles.com/?Some-History-Facts-on-Music-Videos&id=85854

[3]http://everything2.com/title/bohemian+rhapsody

[4]http://news.bbc.co.uk/1/hi/entertainment/1456093.stm

[5]http://www.spiritus-temporis.com/mtv/history.html